Development of Digital Platform for Freight Transportation

Logistics and Management Consulting

Objectives

The Georgian transportation and logistics industry are in a transformation process, which requires technological improvements and innovation. The main idea of the project was to provide the Georgian and regional market players with the unique chance to transfer their business processes from “manual, expensive and stiff” to “automated, efficient and agile”. GLA has supported Logistics Service LLC in the development of online platform- Marbi for freight exchange and digital freight forwarder as a neutral marketplace not only for local as well as regional and international shippers.

 

Our Service

  • Conduct detailed analysis of freight forwarding a logistics market to identify market needs
  • Provide functional and technical requirements of the platform based on market needs identified
  • Conduct several focus groups with shippers as well as carriers and freight forwarders to adopt the platform to their needs
  • Develop business model and financial plan of the platform
  • Support customer in the definition of pricing policy

Develop marketing plan and support customer in the implementation of marketing campaign